Mirakl acquires the Target2Sale startup and launches its payment solution

Mirakl acquires the Target2Sale startup and launches its payment solution

To discover the news of FrenchTech, and the information not to be missed directly in your mailbox at 3 p.m. every day, click here The French unicorn Mirakl, a specialist in online marketplaces, announced Thursday the launch of a payment solution and will welcome Eric Heurtaux and Patrick Houry to its executive committee, from Worldline and Akka Technologies respectively. The arrival of these two executives “who have made careers in large groups”, respectively as group financial director and human resources director, “shows the evolution of the perception of our company in its economic environment and testifies to its attractiveness”, rejoiced with AFP Philippe Corrot, co-founder of Mirakl.

The software publisher, created in 2012, specializes in online marketplaces, which allow companies such as Carrefour, Metro, AccorHotels or Leroy Merlin to offer a plethora of offers to their customers without having to manage stocks, by aggregating third-party sellers. This is intended for the general public (“B2C” marketplace) or professionals (“B2B”). Mirakl, which says it recorded more than $4.3 billion in transactions in online marketplaces developed through its software solutions in 2021, had raised $555 million in September 2021, an operation valuing it some $3.5 billion. dollars (3 billion euros).

“First product of a future suite of financial services products”

The company announced on Thursday the launch of “Payout”, a financial solution to simplify the expansion of international marketplaces insofar as “the integration of international sellers” (…) “presents new challenges in terms of financial complexity, regulatory compliance, exchange rate management and currency payment,” she explained in a press release. It is the “first product in a future suite of financial services products”.

Finally, Mirakl has announced the acquisition of the start-up Target2Sale, “the first artificial intelligence platform dedicated to the personalization of the customer experience” to enable sellers to improve their sales by “offering each consumer personalized recommendations in real time “. Philippe Corrot did not wish to specify the financial contours of the operation, confining himself to specifying that “the first acquisition that Mirakl made, in November, concerned a company of three people”, Octobat, a start-up specializing in automation and compliance of invoicing processes, “while we are talking today about a company of 30 people”, given to be related to the 750 employees of Mirakl.