Samsung's latest flagship line, the Galaxy S21 series, did not perform as expected by the company. Recent reports suggest that the company held a special overhaul for its mobile business due to the poor sales of the Galaxy S21. The news comes a few days after learning that Xiaomi has overtaken Samsung by becoming the number 1 OEM in the European market.
According to The Elec, Samsung only sold 13.5 million units of the Galaxy S21 series in the first half of this year. Last year, however, the company had sold over 20 million S20s in the same period. This, coupled with some supply chain management issues, prompted the company's top management to hold a special overhaul of its mobile unit.
Some internal sources suggest that Samsung's poor sales of 5G smartphones were also a reason behind the low numbers. The company was among the first to launch 5G smartphones in 2019, but has since fallen behind its competitors in terms of market share. According to Strategy Analytics, Samsung ranked fourth in the global market share of 5G smartphones (12.5%), well behind Apple (29.8%), OPPO (15.8%) and Vivo (14.3 %).