Spotify is testing a new low-cost ad-supported subscription plan, dubbed “Spotify Plus”. The membership tier is described as “unlimited hops and listen on demand”, but incorporating advertisements such as those displayed in the company's free membership tier.
Currently, Spotify's free tier does not allow users to skip more than six tracks per hour, instead it allows users to listen to specific songs from only 15 editorially selected playlists, such as the “Discovery Weekly” and “Daily Mix” playlists.
To avoid this, a subscription to Spotify's full premium service is available, at a cost of € 9.99 per month. However, as reported by The Verge, the level of this new experimental plan, the “Plus“, could reach just € 0.99 per month.
Spotify, however, confirmed in a statement that: “We are always working to improve the Spotify experience and regularly conduct tests to inform our decisions” and that “we are currently conducting a test of an ad-supported subscription plan with a limited number of our users. “
The company also confirmed that there is no guarantee that Spotify Plus will launch at its current level:” Some tests end up paving the way for new offerings or improvements, while others can only provide teachings. We currently have no further information to share “.