The NFTs arrive in the streets in Milan, London and New York: the exhibition takes place on giant screens

The NFTs arrive in the streets in Milan, London and New York: the exhibition takes place on giant screens

If you have never seen an NFT, soon you could see it live directly in the exhibition in the square in Milan. Thanks to the new project Urban Pixels , digital works of art created as NFT leave the screens of smartphones and PCs to arrive in real life, projected on the big screens of EssilorLuxottica in three cities around the world: the aforementioned Milan , but also London and New York .

Urban Pixels is an initiative that sees the collaboration of the Museum of Contemporary Digital Art and is grafted onto an even larger project, Eyes On Art by EssilorLuxottica , which wants to make art (including digital art) accessible to everyone in a new and innovative way. The NFT works chosen for this exhibition were created by 5 of the most popular digital artists of the moment: Giuseppe Lo Schiavo, Krista Kim, Xcopy, Lethabo Huma and Entangled Others Studio.

You can admire Urban Pixels' NFT works in Milan , in Piazza Cordusio, Cadorna and San Babila, in London , in Covent Garden and in New York in Times Square. The exhibition program will run from 23 May to 10 July 2022 , according to the dates that we report below. Further down you will find a gallery with a preview of the works that will then be visible in the aforementioned squares.