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The Reels also arrive on Facebook: it starts with mobile applications

Vertical videos have now achieved some success and Meta , having already brought this kind of content to Instagram, today launched the Reels on Facebook . In particular, this function is now available in 150 countries, Italy included , only on the mobile app for iOS and Android.

The Facebook Reels include several options already present on the Instagram counterpart: therefore there is no shortage of Remixes and the possibility of sharing on Facebook Stories. In addition, the company announced that it is testing new overlay ads, such as banners and sticker ads. The Reels on Facebook can be found in the Feed , in the Groups and on Watch . When a reel is displayed, you can follow the creator directly from the video, like, comment or share with friends.

“Videos now count for nearly half the time people spend on Facebook and Instagram , and Reels is our fastest growing content format. Reels is the best solution for creators to make themselves known , keep in touch with their audience and earn. We also want people to be able to find and share relevant and engaging content easily and funny “ declared Meta in his statement.

Below, the full press release from the company, which also talks about Meta's efforts to bring new monetization methods for creators to Reels (although for the moment North America only ).